Get all the information you need to successfully shoot, sell, and market your photos. Inside, world-renowned photographer Jim Zuckerman provides an exciting combination of authoritative, straightforward instruction and beautiful show-and-tell photography.

Zuckerman's methods are comprehensive and easy to put into action. First, you'll learn how to create the highest quality photos:

• Evaluate your photography, then take 5 easy steps to improve it
  
  
• Pick powerful, interesting, and vivid subjects
  
  
• Use dramatic lighting and high-quality backgrounds
  
  
• Juxtapose colorful subjects for maximum impact
  
  
• Choose the best format for your work–film vs. digital

• Find subjects and themes that sell
  
  
• Create inexpensive, yet striking, print and online portfolios
  
  
• Establish yourself on the internet through websites and online promotions
  
  
• Execute dynamic advertising, direct mail and publicity campaigns
  
  
• Get noticed with creative, professional submissions
  
  
• Put together a portfolio that showcases you strengths–fine art, wildlife, advertising, magazine, or stock photography

Turn your dream into reality and start making money today–Jim Zuckerman shows you how to make it happen!